The idea was how to focus on a brand exposure that happens often and yet that surprisingly many overlook. In a first 'meet and greet' situation you have to make your own good first impression. When you hand over your business card it's the turn of your brand to do the same and to do so with some resonance.
The reaction your business card receives, how long the recipient considers it and their response is a fair reflection on how seriously they feel you take your business and therefore it will have an effect on whether they continue any working relationship with you. In short, if you cannot seriously commit to investing in your brand and your card proves this featuring a poor or template logo, why should your new colleague take you and your offering seriously?
The strap on the ad is 'to be seriously considered, consider your brand seriously.'
We don't need to harp on about the importance of making a good first impression but do like to point out that your brand also has its fair share of fulfilling this duty for you when you are not around to do it in person. Your brand is just another ambassador for your company and one thankfully that you have the luxury of completely controlling.
If you would like to receive a full size version of the ad via e-mail drop us a line and we will happily ping one across. If you would like to take control of your brand then start now.
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